AGA AI Advisory Board Co-Chair Chris Jones Shares Insights on ‘AI Reality in Firms’ Podcast

Chris, a Director at Linkenheimer LLP in Santa Rosa, California, joined host and Founder of Accounting Voices Rob Brown to discuss how accounting firms can move beyond the hype surrounding AI and focus on practical implementation that benefits clients, their people, and the accounting sector.

During the interview, Chris shared his perspective on AI’s evolving role in the profession, highlighting that its greatest value lies not simply in automation, but in enabling professionals to focus on higher-value work that requires judgement, critical thinking, and stronger client relationships. He also explored how AI has the potential to level the playing field between firms of all sizes, allowing independent firms to compete through innovation, agility, and culture rather than scale alone.

Discussing the evolving role of AI in accounting, Chris said:

"The real opportunity with AI isn't simply to do more work faster. It's about giving professionals back the time to think more strategically, build stronger client relationships and create healthier, more sustainable careers. The firms that succeed won't necessarily be those with the biggest technology budgets, but those that use AI to strengthen their people and culture."

The appearance reinforces AGA's commitment to helping professionals across its independent accounting and law firms in more than 100 countries understand and embrace AI responsibly through collaboration, knowledge sharing, and practical guidance. AGA's AI Focus Group, established as part of its Strategy 2030 programme, brings together legal and accounting professionals from around the world to share best practice and explore the future of AI in professional services.

Giles Brake, Global CEO of Alliott Global Alliance, added:

“Rob Brown’s podcast is an important platform for honest, practical discussion about how firms are responding to AI, and Chris was a natural contributor. His participation reflects the leadership we want AGA to bring to the profession: helping mid-sized firms adopt AI with confidence, learn from real-world experience and avoid being left behind.

AI is transforming professional services, but successful adoption will depend on strong leadership, collaboration and shared learning. Through AGA, our member firms can draw on the experience of experts such as Chris rather than having to navigate that change alone.”

The full interview is now available to watch/listen to as part of the Accounting Voices podcast series, AI Reality in Firms on YouTube here. 

Click here to view the full series.

AGA also looks forward to welcoming Rob Brown to Amsterdam in November, where he will deliver a keynote address on the evolving role of the professional advisor at the Alliance’s Worldwide Conference.

Further reading:
Alliott Global Alliance Launches AI Focus Group to Provide Support in the AI Era

About Alliott Global Alliance:

Founded in 1979, Alliott Global Alliance is a global alliance of independent law and accounting firms, operating from more than 340 offices in over 100 countries and providing clients with coordinated, multidisciplinary support worldwide through a trusted global platform. The Alliance is ranked in Chambers and Partners and Legal 500 as a Leading Law Firm Network, reflecting the strength and international capability of its legal practices — Together as One.

Our firms share a common purpose: to exchange knowledge, capability, and opportunity in ways that strengthen their businesses and make the world smaller for the clients they serve. This collaboration is underpinned by a spirit of openness and mutual respect, enabling each to broaden its experience, deepen its expertise, and achieve greater success through coordinated international collaboration.

Alliott Global Alliance continues to expand its global presence, with a strategic objective to be represented in 120 countries by 2030. A limited number of affiliation opportunities remain available for independent professional firms that meet our standards and share our commitment to international collaboration. For further information, please contact membership@alliottglobal.com