Sherrards announce their beautifully straightforward rebrand

The rebrand works to better reflect who they are, as a firm and as people and this is highlighted perfectly in the new tagline; beautifully straightforward which captures the clear and pragmatic advice given to clients, the way they market their services and the people they employ.

Having conducted in-depth client research to help lead to this outcome, feedback included praise indeed for the brilliant culture at the firm and for the down to earth people. Being straightforward is now reflected throughout the firm, including making sure the website is much more user friendly, sleek, and uncomplicated.

The rebrand is part of a 5-year strategy and vision to set Sherrards apart from other firms and is in line with its strategic growth strategy and desire to work as one entity across all offices and from home.

Head of Marketing & Business Development Sophie Hudson says:

“Feedback from clients and contacts of the firm was that we are straightforward both in the advice we give and the people we are. We worked hard to ensure this was reflected across everything we do; from the emails we send to the merchandise we gift. We have now set a standard to continue to work by.”

Paul Marmor, Head of International & Dispute Resolution teams at Sherrards adds:

“I can honestly say that we have hit the nail on the head with our new brand; we are what we say we are.

“The rebrand allows us to capitalise on what others think of us, helping to set us apart from other firms. We are straightforward, we are down to earth, and we get the job done well.”

About Sherrards:

Sherrards was founded in 1880 in Hertfordshire, UK and has since expanded and transformed from a small local player to a mid-tier firm with a strong sector-led offering. Our strong culture and the impressive work we do attracts talent from across the UK and internationally.

Sherrards has four international desks covering off work from China & Southeast Asia, Russia & CIS Regions, Egypt & North Africa, and France and Germany.

Sherrards has been a member of Alliott Global Alliance since 2005 and we work hard to ensure we continue to strengthen the membership, our relationships, and potential opportunities, together as one.